Today's Ypulse Guest Post comes from Alexander Steed, who Ypulse readers may recall from his series of posts submitted from the road as he made his pro-social-powered trip cross-country. Now, back at home, Alex continues to consider and promote the best ways to reach out to his fellow concerned Gen ...

Today's first Ypulse Youth Advisory Board post comes from Libby Issendorf who brings us a post-game installment of "Our Side of the Screen" where she takes a look at the youth targeted ads that aired during the Super Bowl. Remember, you can communicate directly with any member of the Ypulse Youth Ad...

It's always fun to watch how brands celebrate their anniversarys - especially when it is a brand targeting a younger audience and thus coming out with a "we're 60" campaign can pose some challenges. I've written how VW tackled it with a fun music site, how Diesel celebrated 30 with soft porn and now...

Today's Ypulse Guest Post is from Elsa Brown, whom I had the pleasure of meeting at our Boston Ypulse Youth Marketing Mashup event. She is also heroically undertaking a Ypulse video internship that involves editing raw footage from our Tween Mashup last year (Yay!). Elsa isn't buying Pepsi's use of ...

Today's Guest Post is from Matthew Zachary (featured in the photo below), Founder/CEO of the I'm Too Young For This! Cancer Foundation. Matthew is a 13-year young adult cancer survivor, concert pianist, social entrepreneur, national spokesperson for young adult survivors and proud refugee from the a...

Time for my personal picks for what I saw as the best and worst in youth media and marketing this past year. I would love to hear your picks, Ypulse readers. Feel free to let us know what you think in the comments…This also wraps up our YIR coverage except for predictions (send us yours!), which w...

We're kicking off our Year In Review coverage with my attempt to look back on what I thought were the biggest youth media and marketing trends of the year. If you think I've missed a big trend, please post your own in the comments. We also have lots more Year In Review coverage (Tech, Ads, TV, Movie...

Today's Ypulse Guest post is from Maarten Leyts of Trendwolves, the youth marketing agency that produced Youthwatching '09, a European youth marketing summit, which took place on December 12th in Belgium. The folks at Trendwolves also presented findings from their first European Trend Report, which ...

Recently I posted some frugal youth marketing tips, which I think will be an ongoing theme here at Ypulse for awhile as we all tighten our belts and try to do more with less. As longtime readers know, I'm not a fan of marketing to youth at school, but I am a fan of youth learning about marketing and...

Yes that's correct; that headline is not a typo or a practical joke (and that is a photo with a beaver and a tampon).  Kimberly Clark has a tampon brand called U by Kotex in Australia that is showing signs of a classic example of a challenger brand that knows how to act like one no matter what....