I was going to blog on the Omniture API Token system this week (and I did write a draft) but I decided it would make more sense to give Omniture’s Chris Wareham a chance to answer my questions before I bothered to post them. I figured that would spare you having to read my questions and then Omnit...

It's hard to get analysis right. Even when you do, it's hard to get it consistently right. Good process is very much about protecting ourselves from the things that cause mistakes so that we have a chance to be consistently correct. In two previous posts, I’ve listed eight different common sources...

It's hard to get analysis right. Even when you do, it's hard to get it consistently right. Good process is very much about protecting ourselves from the things that cause mistakes so that we have a chance to be consistently correct. In two previous posts, I’ve listed eight different common sources...

I’m not sure how hard I want to work to defend my last post (“Numbers it’s better not to know�). Jacques Warren called it “interesting but puzzling,� and I suppose that’s about how I meant it. In his comment on the post, Jacques points out that it’s risky and possibly inappropriate t...

Meet me in D.C. I’m going to be in Washington D.C next week. I will not be joining the throngs lining up in front of congressional committees to ask for a bailout or explaining how I managed to lose a few hundred billion dollars. No, it’s just eMetrics. If you're like me, you've found it increas...

The two Huddle topics that Ron Pinsky of AIG has chosen may well be THE prototypical enterprise measurement topics: data quality and data integration. It doesn’t surprise me. Ron has a tremendous sense of what really matters. On the one hand, analytics for an enterprise like AIG is always extra-or...

Our X Change Web Analytics Conference is meant to bring together the best people in enterprise web measurement in a collegial atmosphere. The absence of sales, sponsored presentations and booths, the lack of formal presentations, the small, conversational groups, and the refined atmosphere are all m...

About fifty years ago, C.P. Snow published a famous and by now almost trite conceptualization of the split between science and humanities as “two cultures� which could not communicate. It struck me at eMetrics that a similar problem exists today in web analytics – there is vast gulf between th...

Part IV in Series on Measuring Engagement When working with some of our largest clients to quantify the value of their sites, I found myself repeatedly evaluating sites whose primary function business owners described as "branding." Since they'd spent money (often quite a bit) building and...

Part II - Engagement as a Media Metric In the first post on this subject I proposed three distinct uses of the word engagement in web analytics and I covered the usage (as a success or lead-value proxy) that is most familiar to us at Semphonic. After that post, Eric Peterson sent me an excellent and...