The Promise of What’s Inside As a book publisher, I looked at hundreds of suggested book covers. Sometimes the most well-designed were the ones that got turned down immediately. They might have been beautiful, but they didn’t do the job. The cover’s job is to communicate what’...

It Starts with Amber’s Hats Last week Amber Nashlund wrote post about the hats a social media champion wears. Whether we’re working inside a company or independently, anyone who offers new ways to do anything knows the challenge is not meant for the faint of heart. Knowing which of Amber...