As I was driving into the Lijit offices, I was thinking about this years SXSW conference, and how different it would be for me. I was thinking about the posts I had read from friends who were going and had gone before. The difference for me this year will be striking (speaking vs. not-speaking, know...

I've never been to SXSW, so it's a little hard for me to understand how exactly the whole thing works from the generally ecstatic coverage the event receives, especially from online sources. As far as I can tell, attendees wander from jam-packed showcase to jam-packed showcase, largely to see bands ...

March madness is upon us once again. Not the kind that involves a hoop and a ball, I’m talking about the Austin version of madness that is SXSW. Every year in the middle of March tens of thousands of musicians and fans settle upon the Longhorn town to celebrate the best of American music festi...

At this time next week, geeks from around the world will begin descending on Austin, TX for SXSW (South by Southwest) Interactive. This will be my third year, but I’m a bit surprised, in a down economy, how many people are going for the first time. Believe me when I say, this will be possibly ...

Now that Mashable has finally acknowledged what all y'all have been thinking for years -- that the party blows up when Verdino shows up (see Tweetup DO #5 in Stuart C. Foster's post on organizing successful Tweetups) -- I'm sure you'll all be thrilled to hear that I will be at the SXSW Intera...

Polarizing TV chef Rachael Ray is having another party at South By Southwest this year; it'll take place Saturday March 21, and last all day, and probably be ridiculously hard to get into once again. And yes, there will be food (like, um, seven layer sliders, the ingredient list of which gives me st...

The extremely polarizing TV chef/daytime host/magazine editor/lifestyle brand Rachael Ray will once again host a showcase at Austin's South By Southwest Festival, the sequel to a 2008 concert that featured the Raveonettes and band-whose-name-you-can't-say-on-TV Holy Fuck. No artists have been confir...

Hipster Runoff has been on an absolute roll lately. All the more reason to obsessively read his site every fucking day. On Animal Collective: "I feel like they are sort of like a ‘really funny, progressive comedy that got cancelled from cable TV’ in band format, except they are a band so they do...