Quietly, without trumpets, fan fare, ticker tape parades or walks outside of the limo that give the secret service heart attacks, President Barack Obama has been changing the way the executive branch of the government does business online.  Not only that he's influencing the other branches, in part...

McGrath worked at a PR agency and sent out the usual PR request to bloggers to generate a bit of buzz. One blogger, Borsch, got pissed and sent a not too happy email back. McGrath acted like a decent human being and apologised and asked how he should go about it. Apparently this is against the PR pr...

Last summer I started a MySpace account and a Facebook account. My goal was to experiment with these social networking services to promote HRmarketer.com and my children's book. Less than 15 minutes after I registered with MySpace I was contacted by an attractive young woman wanting to be my "friend...

One of the things that continually delights me about 'doing business online' is the rather more 'abundant' mindset which tends to go with it - compared with the 'scarcity' attitude so typical of 'old school', 'bricks and mortar' business where typically your competitors are 'The Enemy'. I used to wa...

So, how’s the economic meltdown treating you? Excited about the opportunities, or sick to your stomach worrying about how your bills will get paid? Exhilarated or freaked out? Maybe a little of both? It’s impossible to really see massive change when we’re still in the middle of it. But there a...

In December 2008, the New York Israel Consulate held the first government press conference on Twitter and in doing so public diplomacy took one more step into social media. The purpose of the 2-hour open conversation in 140 characters was to engage and provide the public with a platform where citize...

I'm not going to wax philosophical about social media marketing. I'm not going to tell you that you should be using social media or that you shouldn't. I'm just going to show you some examples of how local  businesses in the hometown of WebProNews - Lexington, Kentucky -  are utilizing it....

A fundamental aspect of marketing is to gain the attention of a target audience and engage or redirect it in a way which fulfills specific objectives, such as a positive increase in reputation, legitimacy, mindshare, exposure (visitor traffic), sales and captured leads (subscribers, users,...

You are not too late to enjoy the benefits of social media — you will never be too late — because the spoils in social media marketing go to the company that can maintain its social media participation over the long haul over the long term. Start now, start later, and I guarantee that if you’r...

Bloody great advice from Tom Foremski of Silicon Valley Watcher, Can You Advise Clients On Social Media If You Aren’t On Facebook Or Twitter? You cannot know much about social media by reading about social media. If you don’t blog, or aren’t involved in blogging through reading and commenting,...