Do you remember which ones were your favorite books in school? Were there any? Kidding aside, were they the ones filled with facts? Was there a particular subject matter that interested you? What was it about it that grabbed - and retained - your attention? Was it the writing? Perhaps the visuals? N...

[You're reading http://BenMartinCAE.com. Actually, right now you're just reading the RSS post header.] This might come as some surprise to those who know me well, but it had to be done. Ever since December (and maybe longer), I’ve been having a really hard time keeping up with it all. You̵...

Quietly, without trumpets, fan fare, ticker tape parades or walks outside of the limo that give the secret service heart attacks, President Barack Obama has been changing the way the executive branch of the government does business online.  Not only that he's influencing the other branches, in part...

I have been asked this quite a few time over the last week or so which suggests people want to but don't know if they should.  Here are seven reasons why I think you should. 1. ROT (Return on Time) If as a recruiter you are doing your job well, you will be keeping touch with good quality c...

Woody Lewis is a Social Media Strategist and Web Architect. He authors a blog at woodylewis.com about social media strategy for newspapers. These days, everyone knows that one of the hottest stories any newspaper can cover is that of its own demise. The collapse of print advertising and the downturn...

Gregg Stewart has an outstanding post speaking to Marketing Integration in a Decentralized World. When you get a chance, please read the post and consider - not just the advice - but the solutions that are offered. One of the solutions mentioned was Aprimo. Aprimo is an Indianapolis-based company th...

Word of the release of an exciting new project from the Berkman Center for Internet & Society and Thomson Reuters. From the Berkman Center Site: Researching the nature of news, and media information flows, has always faced a difficult challenge: there is so much produced by so many outlets that...

Though I watch little broadcast television, I was well aware of Steve Wozniak's recent appearance on Dancing With the Stars on ABC, but the whole reality TV show genre is one I find revolting as "nasty" (or the possibility thereof) is the way the judges ensure they rile up the crowd and get people t...

McGrath worked at a PR agency and sent out the usual PR request to bloggers to generate a bit of buzz. One blogger, Borsch, got pissed and sent a not too happy email back. McGrath acted like a decent human being and apologised and asked how he should go about it. Apparently this is against the PR pr...

…social networking sites and social media including FaceBook, Linkedin, and Twitter for cancer, heart attacks, lupus, dementia and more? As a sales performance specialist, author, speaker, and someone who loves connecting people; I’m one of the biggest proponents of networking and social...