I am sure you have a new year’s resolution. Perhaps it is that you’ll maximize the value you get out of your web analytics implementation (or should I say from your implemented web analytics tool since for many tools just implementing the tool is a multi year project!). For all Analysis ...

I have been working along with my brother Patrick (who is an insane web designer) and a kick butt programmer named Charles Berube for the past seven months on an analytics tool. I am happy to say that it is finally ready for anyone and everyone to test out. We have had it in private beta for about t...

Do you think the "traditional PPC client" has the time or interest to read through 50 different reports, and find it as interesting as you the Search Geek that got all excited that changing a keyword to "phrase" match to [exact match] caused the CPC to lower by 2 cents? Nah, I do...

Site Seer is totally free, other than requiring registration. Is it worth handing over your email address? Comparisons are bound to be made with the many free tools available from SEOmoz and SEObook, some of which are purely online services, and others are browser plugins. Many of the SEOmoz tools a...

Google’s define function for “web analytics� offer this definition: The study of user activity on a web site or web application to understand how well it fulfils its objectives. I couldn’t define web analytics better if I tried – because it’s true. We’re trying to study our site visito...

A lot of people focus in on how to get refunds from Google or Yahoo for Click Fraud issues. Google doesn’t always call it click fraud, they often call them invalid clicks, and when they catch “invalid clicks” they pro-actively discount your bill accordingly. They don’t catch ...