I was a last-minute edition to the latest edition of SEMJ. I got a chance to give my perspective on how to do well on social news sites like reddit. !!Spoiler!! Make good content. Don't be a jerk. !!End Spoiler!! If you're still interested in reading it, they've provided me with a copy to distribute...

Many people think that Search Engine Optimization involves some sort of magic formula. Sadly, quite a few SEO firms perpetuate this myth by shrouding their work in secrecy and mythology, spouting ten-dollar words like "algorithm" when they talk to potential clients. They make it seem like their SEO ...

Does Google care for SEO? Yes, it does: from Google’s SEO Starter Guide (pdf) to help provided in the Google Webmaster Help Forum, the search engine is pretty transparent when it comes to how it prefers you to optimize your site for inclusion. We’ll be discussing URL structure, TrustRank and...

Tonight I had the pleasure of speaking to an inaugural event of Techmakers, the first industry-specific branch of Rainmakers. Having lived in Indianapolis for 7 years and slowly making the rounds of the technology sector, it was great to see this take shape. I did a skit tonight and think it worked ...

Along with defining the keywords you want to target and running regular ranking reports, another (and perhaps more important) measure of how your organic marketing campaign is going is seeing what traffic you’re getting from your targeted keywords. Advanced segmentation You can do this in Goog...

I think you should check out Michael Gray new article, Using Directories for Search Engine Reputation Management, because it is a very interesting article — essential reading — I have only excerpted a wee bit of it here because I think you need to go over there and spend some time with t...

Google owns Blogger is one of the best online blog services available. Blogger is not very search engine friendly, though, and the Blogger team even managed to block Google’s search engine crawlers from indexing some of the Blogger blogs. Pandia takes a look at the Blogger/Google relationship ...

Yes. I noticed the slightest hint of sarcasm in the title of this post. This post covers four commonly used measurement techniques that 9 times out of 10 work against the evolution of Reporting Squirrels into Analysis Ninjas. I’ll also admit that most of the times when I encounter them I might...

I originally planned on calling today's MediaPost column "Feeding the 5,000, Ten Plagues, and First-Page Rankings," in a reference to miracles. My wife thought it was too obscure and wordy. I let MediaPost's editors break the tie and they agreed. So, now that it has a more logical title, enjoy the r...

You may not be surprised to find out that home sales are down. Car sales are down. People are less likely to go out for dinner, or to the movies, or to buy a new HDTV. But here's the thing: people are still buying homes. People are still buying cars. In the last month I've seen people eating...