The beverage aisle just keeps on getting more complicated. In the last two years companies have put their new product development on hyper drive and the beverage segment has fractured more and more. In the last few months, though, consumers are finding it even more difficult to find their favorite r...

wow, so another week begins?  you folks are enjoying the first day of a well deserved weekend while i go about starting my week.  don't get me wrong, i love my days off.  thursday and friday are awesome days off.  sometimes though i am a tad jealous of the folks who get to do stuff on weekends.Â...

Forget about Diet Coke and Diet Pepsi. In India, cow urine, for medicinal purposes or otherwise, is being introduced to the ever-tightening soft drink market. Rashtriya Swayamsevak Sangh (RSS) is a Hindu nationalist group that is currently developing a soft drink made from cow urine. It will be call...

Open the big book of celebrity endorsement scandals, it's time to make another entry. Swimming star Michael Phelps was just having a bit of fun last November while visiting his girlfriend at the University of South Carolina when, along with all the shots and beer he consumed at a house party that we...

Epically mental "leaked" Pepsi rebranding document. Hard to tell if this is genuine Pseud's Corner style bullshit, a genius bit of viral marketing by Pepsi, or a splendidly bizarre hoax....

Last year Pepsi spent several hundred million dollars on a new logo. Everyone figured they had just ripped off the Obama logo. But now an internal document from the branding company has surfaced: Breathtaking bullshit. See, there's no way the branding agency could charge millions if they just went i...

Quand je serai grand, moi aussi j'veux être un créatif de génie, prendre des drogues et vendre du vent! Plus sérieusement, document intéressant sur la genèse du logo de l'éternel looser second.... Le pdf en question date mais bon, il n'y a pas de délais de péremption pour ce genre de papier...

And you thought Pepsi's redesign was just crappy. Well no. According to this ridiculous internal document (6MB, PDF), apparently leaked from their ad agency, the sugar-water's rebranding was 5,000 years in the making, and molded by the same elemental forces that shape the very cosmos. Warning: Hilar...

"Sweetums" My uncle had me convinced that while I slept my dolls danced on the shelf all night long. I would try to trick them by pretending to be asleep and suddenly opening my eyes to catch them in the act. I tried desperately to stay awake pretending I was asleep but always falling asleep. I neve...

Today's first Ypulse Youth Advisory Board post comes from Libby Issendorf who brings us a post-game installment of "Our Side of the Screen" where she takes a look at the youth targeted ads that aired during the Super Bowl. Remember, you can communicate directly with any member of the Ypulse Youth Ad...