Today Reprise Media announced our six year anniversary (that’s the Aston Martin year for those of you wanting to send gifts). The passage of such a milestone led to some thinking about how little time that is in say, the ball bearing industry, but how much time that is in the world of search and s...

When a prospect wants to research a search marketing firm, usually they would visit the website and take a look at their case studies of current or existing clients. However, even though the "art of the case study" has seemed to lose MoJo and/or purpose, All PPC gurus must ask themselves the followi...

We’re continuing our coverage of our Fifth Annual Search Marketing Scorecard, which looks at how well advertisers on this year’s Super Bowl broadcast integrated their search engine and social media marketing. Yesterday we pointed to Touchdowns… the brands that made into our top tier. As you mi...

“How do I measure the value of my “upper funnel” keywords?” People ask me this all the time. Upper funnel keywords are typically those that are used by Customers who are early in their consideration life cycle, they have not made up their mind. They are keywords that introduc...

So we’re officially in a recession now (according to official government figures via the BBC) with no sign of things getting better anytime soon. Marketing budgets are being slashed by many and redundancies are spreading like wildfire. So, if you want to either make the most of your marketing ...

As more and more companies cut back their online advertising budgets, the traditional multi-faceted strategy filled with testing new untested verticals and the high volume, low ROAS% campaign which breaks even or at a loss just to own that search real estate, are being put on HOLD. However, no matte...

U.S. search advertising spending fell an unprecedented 8% year-over-year in Q4, search marketing firm Efficient Frontier reports. It was the first time search advertising spending declined in a quarter year-over-year since Efficient Frontier began keeping track. If true, it's particularly bad news f...

Last month I attended a social get-together for marketing and advertising professionals here in San Diego. I spent some time glad-handing people I didn’t know and will probably never meet again, some time collecting phone numbers and business cards, some time downing whiskey sours at the cash ...

Picking the right Search Engine Marketing (SEM) firm is hard. The quality of service and performance varies wildly, but the marketing materials often make it difficult to separate the experts from the pretenders. These questions should help cut through the marketing spin. .......

Jerry Yang’s departure as Yahoo! CEO opens the door to a renewed bid by Microsoft to buy Yahoo!’s search business (or Yahoo! itself).  Such a merger could produce a significantly stronger challenger to Google in the search market.  With this possibility in mind, the WSJ just ran a fas...