I am sure you have a new year’s resolution. Perhaps it is that you’ll maximize the value you get out of your web analytics implementation (or should I say from your implemented web analytics tool since for many tools just implementing the tool is a multi year project!). For all Analysis ...

This experience hurts Toyota’s brand in so many ways and it is a case study in poor landing page optimization. I have no problem with funny ads. Humor can create interest and attention -- a very hard thing to do in this day and age. However, if you want to play a joke on consumers in an online ad ...