by Stoney deGeyter This is a continuing series of questions that need to be asked before you engage in any kind of SEO strategies or services. We started in Part I with questions that need to be answered if you in-source your SEO campaigns, specifically addressed questions about doing it yourself. I...

I’ve been kicking the tyres of Google Website Optimizer recently and while I’ve been impressed at how slick and simple it makes split testing overall it does have a few flaws. The fact I can’t define landing on another site as a conversion action is one, and Google’s apparent...

Your jobs are gone. Your money is gone. But America's iconic brands will never leave you! (Until the rest of your money is gone). Advertising is the last optimistic thing around. And it's faking it. With admirable speed, the advertising industry started running "Times are Hard"-type ads almost immed...

Roundup, deals, Life Sciences Bruce V. Bigelow wrote: It’s hard for any company to raise capital in this recession, but several San Diego life sciences startups disclosed last week they had done just that. A few bright spots also appeared during a local seminar on mergers and acquisitionsR...

Does Google care for SEO? Yes, it does: from Google’s SEO Starter Guide (pdf) to help provided in the Google Webmaster Help Forum, the search engine is pretty transparent when it comes to how it prefers you to optimize your site for inclusion. We’ll be discussing URL structure, TrustRank and...

From my quote journal. Note: I do not always agree with the 3 Minute Theologian, however, he is usually inspirational and always thought provoking. I recommend that you try out a few of his podcast episodes. We now seem to believe that realism is one part cynicism and two parts disappointment, and t...

by Stoney deGeyter When contemplating an online marketing campaign there are dozens of questions that will start swirling through your head. Each question, in turn, creates more questions, and those questions create others that all will need to be answered before you are able to make a smart, sound ...

You have the idea. You have the copy. You have the creative. Everything is done and you have an email marketing program/campaign that you are ready to get out the door. Check, Check, Check. But what happens when it leaves your location and enters into email inboxes around the globe? Well you could g...

Tonight I had the pleasure of speaking to an inaugural event of Techmakers, the first industry-specific branch of Rainmakers. Having lived in Indianapolis for 7 years and slowly making the rounds of the technology sector, it was great to see this take shape. I did a skit tonight and think it worked ...

French town of Eu to change name because of Google searches from the Telegraph is getting a lot of attention. In short, a town named Eu is considering changing their name, because they feel they have a hard time ranking... ......