I recently posted that I believe online newsrooms, search engine optimized press releases and email newsletters are more important to organizational communicators than Twitter and Facebook. Not that I believe Twitter and Facebook are unimportant. The Advance Guard just released a white paper on how ...

The online newsrooms on most companies’ websites are either pretty damned complete with easy-to-navigate, searchable content that the PR team has had a hand in shaping, or pretty damned awful with links to the most recent news releases that the IT department has dreamed up, or even worse, a copy o...