March 02, 2009
Click here to listen. Until the recent flood of bank bailouts occurred, I'm not sure that the masses knew, or really cared, what financial institutions did with customer funds, so long as the economy was secure. So, in a sense, good came from this massive overhaul as disclosure helped open the eyes ...
Golf for Beginners
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Stacy
at 12:25 PM
February 24, 2009
I just returned from guest lecturing for Chris Boesen at American University’s School of Communication’s Public Communication department. The class was full of seniors who aspire to join the PR workforce. I didn’t talk gloom or doom because I told them a secret. I told all of the f...
Marketing Conversation» Marketing Conversation - New Marketing and Social Media by Abraham Harrison LLC
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Chris Abraham
at 4:45 PM
I guess it was professional curiosity, but I actually clicked one of those facelift-in-a-bottle ads while visiting some blog. And hell if I wasn’t intrigued by the landing page’s sleaze-bag persuasive techniques. Take a look at the screen shot I took of the landing page. What do you thin...
FutureNow's GrokDotCom / Marketing Optimization Blog
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Jeff Sexton
at 3:04 PM
| 1 Citations
November 29, 2008
One of the greatest advertising geniuses of the 20th century was David Ogilvy. Although he was the head of a Madison Avenue advertising agency, he sided firmly with direct advertising over creative advertising. Here is an excerpt from a speech he gave to advertising executives in Paris where he laid...
Branding Strategy Insider
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Derrick Daye
at 12:01 AM
November 24, 2008
The Peruvian League of fight against cancer, ask us to create a campaign for the no-smoker day in which they had to emphasis the damage that a person who smokes causes on his family, friends and all the people around him. Using 15,000 cigarettes butts, glued together one by one in an outdoor panel, ...
advertising/design goodness - advertising and design blog
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by
Freddy
at 4:56 PM
November 20, 2008
My answer is destined for a longer post to come, for now my wheels are turning about it anew! But meanwhile, I’d like to copy a comment I just wrote over at JJL about it for you who read Talking Story: Do you have any thoughts on this before I write a new essay about it? When you first hear those ...
Talking Story with Say Leadership Coaching
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Rosa Say
at 5:54 PM
October 20, 2008
Straddling 2 Worlds with Balance & Understanding [Photo by Guenevere, Kaiser Kuo's daughter, 4&1/2] I leave for my first visit to China in just 18 days, so this interview is partic...
Global Neighbourhoods
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Shel
at 2:21 PM
July 20, 2008
"I am supposed to be the No. 1 creative genius in the whole world, and I don't even know what the hell the word 'creativity' means. But I'm not afraid to tell creative phonies that their commercials are utter nonsense. When I write an ad, I don't want you to tell me that you find it 'creative.' I wa...
Branding Strategy Insider
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at 12:01 AM
July 07, 2008
(cross posted from 360 Digital Influence) Sometimes it’s hard to know where to start with social media. Giving birth to a digital engagement strategy that’s aligned to an overall communications goal while employing the right digital tactics can be, well, tricky. What if internal decision makers ...
Washington D.C. PR Pros
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at 8:36 AM
June 16, 2008
"Words are the most powerful drug used by mankind." Rudyard Kipling "Let everyone sweep in front of his own door and the whole world will be clean." Goethe "Any jackass can kick down a barn but it takes a good carpenter to build one." Sam Rayburn Today's image: New Day 1600 by myuserid . Beautiful. ...
N=1
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at 1:14 PM
