Even while pocketing billions in bailouts, the captains of industry who wrecked the world economy sneer at government. Just imagine, they say, if their businesses were run like the post office. “You mean the place that takes a note in my hand in L.A. on Monday and gives it to my sister in New ...

Back when I was in the record business one of my bosses would always say you can find the future by looking at the edges. Well he didn’t say that exactly but he would always go first to the gay clubs and see what they was listening to now because he claimed, by next year, everyone would be lis...

Readers of this blog know that a great way to build buzz and generate interest in products and services is to make select content available for free online. There's no doubt that free content sells. For example, my free ebook The New Rules of Viral Marketing has been downloaded over 330,000 times pr...

Earlier this month, Google announced a revamp of their help forums. The good folks at ReadWriteWeb quickly noticed that the new service behaves an awful lot like Get Satisfaction. Aww shucks! We’re really flattered … but more important, we’re happy for all the users who are going t...

I wanted to make a few observations about why Obama was elected to be the 44th President of the United States. This is a marketing blog, not a political blog. These are not political observations, but thoughts about marketing. It doesn't matter who I supported or voted for or who you supported or vo...

Several of the TopRank Online Marketing team attended a Social Media Breakfast last Friday, along with about 150 local business leaders, code warriors, internet marketers, agency peeps and social media enthusiasts, to hear a presentation by David Meerman Scott, author of “The New Rules of Mark...

These days, time is a precious commodity and I quite simply don't have as much time to spend dealing with social networking... networks. Facebook is one thing which is an enormous time sink and becomes more so because most people get a new toy and, like most people when using something that dumbs do...

The year since The New Rules of Marketing and PR was first published has been an absolute blast. I spend my time traveling all over the United States and the world speaking to groups about the new rules, spreading the word, opening people’s eyes to the possibilities, and motivating them to change ...

When I originally read The Wealthy Use Google, The Poor Use Yahoo - Google Blog and saw the use of the phrase 'digital divide', I immediately rolled my eyes and sighed. But then, I considered the premise - and the premise of socioeconomic divides as an aspect of the digital divide does give a firm b...

When we were putting the speaker list together for our Customer Service is the New Marketing Summit, we were laser-focused on the practical. We rounded up speakers like Tony from Zappos and Robert from The Geek Squad to talk about specific actions they took to make their company customer-oriented, s...