This morning the Today Show did a Digital Mom segment on Melissa of the ConsumerQueen.com, followed by Ann Curry interviewing Wendy Piersall of SparkPlugging and Terri Walter of Razorfish. It’s obvious that Ann Curry understands social media and mom blogging, so kudos to her and the Today Show for...

US blogger outreach in consumer absolutely depends on Mommy Bloggers. At my last job, pretty much every campaign I was a part of involved moms in some way.  Clients wanted to ‘tap in’ to the Mommy blogosphere because they constantly heard how valuabe they all are - and giving a couple hundred s...

Jessica Smith is Chief Mom Advisor of MomForce.com and Chief Mom Officer for Wishpot.com. She chronicles her experiences as a mom and virtual executive at JessicaKnows.com. As Motrin learned earlier this year, the moms on Twitter are a passionate and vocal contingent on the ever popular micro-bloggi...

Let’s be honest - when a 7.1 magnitude earthquake in Indonesia rocks the house, yet search.twitter.com pulls up #Motrinmoms as the lead story, somewhere, there’s a disconnect. But it’s a disconnect that, when you think about it, makes perfect sense. I’m not siding with Motrin...

#BlissDom08 - I spent the weekend with a group of women that refer to themselves as Mommy Bloggers . Unfamiliar with the term (even though I am a mother who blogs), or what it means exactly, I decided to look it up. In an article on BlogHER, which has a tag devoted to mommyblogging, one of the reade...

I have an addendum to that last post, which was written over the course of two days and was interrupted several times by -- well, I can't tell you what the interruptions were about... yet... but there's some excitement afoot here at Chez SoCalMom, and I'm afraid it's interfering with my ability to f...

"Bitch is the new black," Tina Fey declared recently on Saturday Night Live.  This probably wasn't news to trend-setting Bitchy Moms, who speak out--sorry, rant out--about how their children have ravaged and pillaged their lives, leisure and bodies like an Invading Army.  Perhaps...