After a few weeks of controversy over a change in their terms of service (TOS) agreement, Facebook today has announced it has apparently learned from its mistakes and will open this process up to the users. It is hard for me to fathom why this has taken such a long time given that this is what socia...

Welcome to the Rundown Podcast. Here I give and get The Rundown on social media and all things Public Relations and Digital marketing on the web. Episode 2 of The Rundown Podcast introduces co-conspirator and co-host Ashley Mead. We discuss some recent Twitter-related events and at least one caution...

I hope you all had a great holiday! A while back I posted a poll on the blog asking what you wanted from this blog moving forward in 2009. I wanted to post the results here and tell you how I am going to adapt to meet your needs. Thank you to those of you who took the time to fill this in. As always...

Personas are an extremely valuable tool for marketers in any field. If you're not familiar with the term, personas are representations of your target audience based on research and interviews. From PR to digital to advertising, any marketing team or agency can benefit from developing client- and/or ...

This has been an enormous week folks. First, Sean gave me the flu over email. What an asshole. I didn't know that could be done. But the extra time at home this weekend allowed me to unlock the secret of the Peach Slice Plus smoothie from Smoothie King. It's gonna save me a ton of cash. See, I told ...

Matt Dickman, author of the most excellent Techno//Marketer blog referred me to one of the coolest links I’ve found in a while. It’s called “Google Hot Trends” and it’s an hourly update of the most Googled terms. Fascinating because you can find out all sorts of thing...

Easily the most value that I receive from writing this blog is the interaction with you in the comments. Yesterday's challenge to marketers to wake up and start looking for ways to leverage new media (instead of shutting it down) was no exception. Great comments like those always lead me to new idea...