Gregg Stewart has an outstanding post speaking to Marketing Integration in a Decentralized World. When you get a chance, please read the post and consider - not just the advice - but the solutions that are offered. One of the solutions mentioned was Aprimo. Aprimo is an Indianapolis-based company th...

I read an interesting article about WordPress Direct on Mashable.com last night titled WordPress Direct: Like Blogging Without The Blogging. The article was fairly short - what was most interesting were the 100+ comments that followed. I shared the link to the article on Twitter which - in usual for...

You know you’re a social media hippy (smippy), when: You start or sign a petition to stop Twitter auto-responses… which won’t actually do anything to stop Twitter auto-responses. You think outsourcing your company blog is some violation of the commandments of blogging. You think a ...

I’ll guess that most of you know what a smackdown is. Well, I’ve decided to put some popular article submission sites in head to head review. I guess you could call it a article marketing Battle Royale. I get a lot of questions from readers wanting to know which is the best article subm...

I am not always excited if somebody tells me I have acquired a new customer. I always look at what is in the plan of the marketing & product teams to make these customers use all the features and benefits of the product, so that these customers can be with them for life. Not too many companies p...

Ron got my attention with a lovely post on this topic. He has some very thought-provoking points on various facets of building customer relationships. He picks-up a quote from John Gottman who says: “Good relationships aren’t about clear communication — they’re about small moments of attachm...