Well, FOSE got off to a bang with a keynote speech by Chris Anderson, the editor in chief of Wired. Chris is famous for the idea of the Long Tail, and has a written a book on the same topic. No surprise, but he was strongly in favor of government embracing social media, cloud computing and all the r...

For many bloggers, when they first get interested in SEO, they will go after the most competitive keywords first.  A web design blogger will optimize his site to target web design.  A gadget blogger will go after gadgets.  However, this is usually a bad strategy. Short keywords like web design, g...

I have been pouring over metrics for some brands here at Reed Business Information, and keep seeing a similar trend. Check out this graph which shows the page views for new articles that one brand uploaded to their site in a given month: Sure, you see the Long Tail here - a few articles getting a lo...

De Long Tail-theorie zoals Chris Anderson die in 2006 beschreef in zijn veelgroemde boek 'The Long Tail: why the future of business is selling less of more', schijnt niet te werken. Althans de op de Long Tail-theorie gebaseerde businessmodellen schijnen niet te deugen. Dat betekent volgens mij nog n...

“How do I measure the value of my “upper funnel” keywords?” People ask me this all the time. Upper funnel keywords are typically those that are used by Customers who are early in their consideration life cycle, they have not made up their mind. They are keywords that introduc...

Here’s the latest, and the last, Dumb Comedy recommendation: Best Dumb Comedy, Women’s Division: Romy and Michele’s High School Reunion (1997) I personally like to think this film as a mash-up of Dumb and Dumber (1994) and Thelma and Louise (1991). The title characters, as incredib...

Back in 2001, A nice little summer action film called The Fast and the Furious was released by Universal. At the time, this studio had an unusual knack for putting out good teen movies: American Pie, Bring It On, Blue Crush and 8 Mile all came out around the turn of the millennia. (it wasn’t a...

Ever since the Internet began to pretend that it had more value than free porn, things have mostly been disappointing. The Internet has clearly underperformed in its non-porn avatar. However, that is a story for another day. I made a draft post on the mainstream media's coverage of how blogs and twi...

Two British researchers have published a study rebuking the "Long Tail" idea that in the digital economy, you can survive by selling less copies of each item, yet more variety of total items. Instead, they found that "more than 10 million of the 13 million tracks available on the internet failed to ...

Just returned from a three-day visit to Sin City. Haven’t been there in a very long time. 1975, in fact. It’s changed a bit since then. It’s too much to take in, three days of sensory overload. To wander the Strip and take in the state of the art in wallet-vacuuming technologies is...