Yes. I noticed the slightest hint of sarcasm in the title of this post. This post covers four commonly used measurement techniques that 9 times out of 10 work against the evolution of Reporting Squirrels into Analysis Ninjas. I’ll also admit that most of the times when I encounter them I might...

“There’s no reason to become alarmed, and we hope you’ll enjoy the rest of your flight. By the way, is there anyone on board who knows how to fly a plane?â€� - Elaine in the movie Airplane Does looking at an instrumentation panel like this (picture on the left) create feelings of infor...

Was thinking of Eric Peterson's post today on Omniture: Visitor Engagement is just a fad! where he said if you haven't yet figured out how to leverage key assets then ... "... you will benefit more from focusing internally and learning more about how to leverage people, process, and tec...

Last week, the online world was jolted with something we all thought was impossible: Amazon.com went down. Outages happen all the time, but there is a scale at which this becomes amazingly rare and the amount of time of the outage was surprising. 30 minutes to two hours doesn’t sound like a lo...