As recorded here, I started Tweeting a bit less than a fortnight ago. (Handle is @francismoran, if you’d like to follow me.) Today, I want to come up for air as I barely tread water in the Twitterstream and share a few first impressions. 1. Twitter is the most addictive thing since crystal met...

“Angry phone calls are your friend,” writes Seth Godin in a blog post today. “They’re your friend because the alternative is angry tweets and angry blog posts.” I agree so completely I’ve already tweeted this post of Godin’s. But I think companies should hav...

“Even if there’s blood on the street there’s always somebody making money. You just have to make sure you’re on the right side of it.” The son of poor Croatian immigrants, he sold his first company for $100 million in 2000. His second company, launched in 2003, is now...

At inmedia, we frequently position ourselves against those whose perspective is that PR is “all about relationships.” And, while I wholeheartedly stand by our mantra that it is the ability to convey a story and not the relationship that dictates PR success, it cannot be denied that...

How we communicate is just as important as what we communicate. And by “how� I don’t mean what tool should be drawn from the social media toolbox. I mean the language we use that either demonstrates frankness, sincerity and honesty, or obvious self-interest that will only push away your list...

Pondering the place of social media in the marketing and PR toolkit has been a familiar theme on this blog as the industry as a whole attempts to understand how best to approach and manage audience engagement with such a dynamic, informal and immediate variety of channels as those that fit under t...

In case you missed them, here’s a roundup of our posts from December. (Francis’s note: December was, clearly, a thin month for our blog. We pledge to be more faithful with our posts in this new year. In the meantime, belated best wishes for the holidays and to all our readers, we wish you a ...

Seeing the forest for the trees Francis is fond of describing our roles here at inmedia as “advocates in the court of public opinion.” That’s a much more appropriate and accurate label than “spin doctors.” But the role of advocate is more than simply conveying our clie...

It’s that time again for PR practitioners everywhere. With the end of the year looming, attention turns to the next year and charting a fresh plan of attack to take our clients’ stories to the media outlets that matter. With our emphasis here at inmedia mainly on the specific trade an...

An application that allows users to create their grocery-shopping lists online and then see which of their local stores has the lowest total or individual prices for the items on the list was the debut project to be presented at the first-ever exhibition Monday of projects developed by students at t...