This week I helped out Peter John Meiklem on a story for the Sunday Herald about the future of journalism. Amid all the job losses in the Scottish media, the piece looks at whether bloggers can step up to the plate and begin to supplant traditional media outlets. My view has long been that blogging ...

Along with defining the keywords you want to target and running regular ranking reports, another (and perhaps more important) measure of how your organic marketing campaign is going is seeing what traffic you’re getting from your targeted keywords. Advanced segmentation You can do this in Goog...

This feature is our chance to find out a bit more about the bloggers behind the scenes. Thank you MJ for sharing with us all your take on blogging. If you would like to feature on “We are Fuelmyblogâ€� simply email sylvie(at)fuelmyblog.com What’s your name? MJ What’s the name of your b...

This happens frequently when it comes to advertising for events. We often try so hard to create something new that we forget to step back and to figure out what actually works....

While perusing the stats for my blogs, I noticed that one of the referrers was this URL: http://www.charlesgordonmsp.com/stats/usage_200902.html. I clicked through to see what it was all about. To my astonishment, I was taken directly to the Webalizer stats for Charlie Gordon’s website. This s...

“Analytics App“, a full featured Google Analytics app has just been released for the iPhone and it’s a long time due. The application is both well designed and stocked with the features we would all expect from the Google Analytics web interface. With support for multiple accounts,...

The last couple of days has seen a resurgence in the discussion about Feedburner and the growing dissatisfaction with the service – especially since it was sucked into the black hole known as Google Acquisitions. People like Chris Pirillo; who is actually thinking of leaving the service, and Allen...

Ok I'm kinda bummed: why doesn't Google just add a field to Google Analytics that gives you the account ID, instead of telling people who want to track Google sites to extract the account ID from the javascript code... Well I'm here to make it easier for you people. Paste the code that Google gave y...

Because André's excellent post raised a couple of questions, I decided to do a video on how to implement the rankings filter. It explains how to do the first and second filter André mentioned in his post, I've added a third filter to lowercase the campaign term, and the final filter is And...

Being nice to Google After my last post I felt the need to say something nice about Google and implement one of their features in SharePoint as a feature. The chosen feature is Google Analytics. Google Analytics is a great tool but implementing it in SharePoint isn't as simple as it might seem at fi...