As you may have noticed from our recent post about beverage rebranding, companies have a hard time selling new images to consumers. One notable exception from that article was the Throwback edition of Pepsi and Mountain Dew. Apparently, it is easier to get consumers to like things that they are fami...

I’m participating in a blog tour through the Mom Bloggers Club for General Mills, to help promote their Big G line of kids’ cereals. General Mills wants us to spread the word that their 9 Big G Kids’ cereals- Cinnamon Toast Crunch, Lucky Charms, Chocolate Lucky Charms, Cocoa Puffs,...

The Pound For Pound Challenge is encouraging people to help feed the hungry by pledging to lose weight. General Mills has teamed up with The Biggest Loser and Feeding America to encourage people to get fit and feed the hungry. You can pledge to lose weight at PFPChallenge.com and for every pound los...

On November 12, Gannett acquired Ripple6, a provider of social media services. When a large corporation such as Gannett Co., Inc., has enough interest in a social media business to acquire it, news happens. However, for me the real story isn't the acquisition. The real story is why does an internat...

Building brands a hundred years ago was hard work. Back then, consumers were uncomfortable with the idea of identifying with products and companies. As a result, early pioneers of consumer branding often created a fictional identity to personify the brand to make it easier for consumers to relate to...

In a recent post I raised the issue of people and brands licensing their names. My general conclusion was that for the most part, it's a waste of money and could be a problem for the brand itself. It might be worth some words on the use of celebrities in the brand business: the good, the bad and the...

Filed under: Funny, Product Placement, Television, Op-ed, Streaming Video This is a really old Rocky and Bullwinkle opening clip complete with a General Mills product placement. I love how products were made a part of these old shows rather than today's method of sneaking in product placements. Hell...