The beverage aisle just keeps on getting more complicated. In the last two years companies have put their new product development on hyper drive and the beverage segment has fractured more and more. In the last few months, though, consumers are finding it even more difficult to find their favorite r...

Today's first Ypulse Youth Advisory Board post comes from Libby Issendorf who brings us a post-game installment of "Our Side of the Screen" where she takes a look at the youth targeted ads that aired during the Super Bowl. Remember, you can communicate directly with any member of the Ypulse Youth Ad...

Initial aproape scrisesem ‘Superbowl’ dar mi-am dat seama ca o sa ajung sa vorbesc doar despre reclame. Pe unde am citit lumea stramba din nas ca anul asta reclamele n-au fost la fel de impresionante, de memorabile, de mai stiu eu ce (ca scumpe au fost cu certitudine) si despre mizeria a...

60 million likely to face early death An estimated 60 million people, most of them living on the Indian subcontinent, have a mutated gene that makes it very likely they will develop heart disease in their 40s or 50s, also likely resulting in earlier deaths. Heart disease is a big problem everywhere,...

This has got to be one of the oddest campaigns I’ve seen to date. It’s a video of a cow giving birth to a man (via Take Me To Your Leader). The man emerges from behind the cow, clad in a loin cloth, sunglasses, and dripping with goo — looks around, then runs away. The ad’s provocative, as we...

In the wake of the vitaminwater craze –a brand that has worked hard to corner the youth market through its ubiquitous product placement and unlikely spokespeople — I suspect energy drinks may be reaching their tipping point with Gen Y. I'd been thinking about this for some time, but it w...

There was a commercial that aired during last night’s Rose Bowl.  The ’spot’ has many scratching their heads with the question: “What is G?” We’re not sure either.   We saw famous athletes and were given these clues: it is the swagger of an athlete, a champion,...

A video on YouTube depicting a ball girl at a minor league baseball game making an unbelievable catch is actually a shelved ad for Gatorade. The ball girls superhuman leap was actually done by a stuntwoman who was helped into the air by cables. The accidental viral video has received more than 3.5 m...

When Fleishman Hillard offered me the summer internship in April, they told me that I was going to be on the digital team. Being that one of the digital team supervisors was on the internship committee, she went through most of the my job duties in the interview. So coming in, I already knew what to...

This incredible catch taken by a minor league ball girl, will probably be the most stunning thing you will see all day. If it looks too good to be true, you are not the only one to think so. People have claimed that this is a viral commercial for Gatorade. Related Posts: Where in the Hell is Matt ? ...