How to sell crap, salty snacks....

... because two days after I attended the world premiere of their new concert film, my ears are STILL ringing. But I'm getting ahead of myself. This week, I found myself in the enviable position of being invited to TWO simultaneous red carpet events. The fact that this largess has nothing to do with...

Filed under: Deals, Coca-Cola (KO), PepsiCo (PEP), Coca-Cola Enterprises (CCE) When you think about it, corporations are no different than consumers. They see the economic writing on the wall, and they react to it accordingly. So it was no surprise when PepsiCo's (NYSE: PEP) CEO Indra Nooyi said she...

It’s hard enough for an omnivorous touring band to get a healthy meal on the road, and it’s near impossible for a band of vegans. Enter Rachel Klein of Miss Rachel’s Traveling Fare. This enterprising 23-year-old chef is based in Philadelphia, and she’ll not only whip up a wel...