A Forrester report released yesterday kicked off once again the debate over paying bloggers to write about products and companies. Blogging purists, new media marketing experts, and Google’s Matt Cutts have all weighed in, indicating this is hardly a debate that will soon be put to rest. Sean ...

I originally planned on calling today's MediaPost column "Feeding the 5,000, Ten Plagues, and First-Page Rankings," in a reference to miracles. My wife thought it was too obscure and wordy. I let MediaPost's editors break the tie and they agreed. So, now that it has a more logical title, enjoy the r...

Amdocs and Frost & Sullivan survey confirms that online customer interaction has never been more important, with service providers looking hard to find ways to cut costs, while still improving revenues ST....

In yet another example of why corporations don’t understand what social media really is, we now see that in a Forrester survey, corporate blogs are finishing dead last amongst eighteen categories as a source of information. The reason? The blogs are being perceived as being too promotional, as...

In 1975, I used an IBM Selectric as a writer at The Gainesville Sun in Florida. Today, I use a computer for my writing and several of them for our marketing and communications work at L&G Business Solutions. To anyone in the marketing, communications and writing business, it will come as no surp...

Was thinking of Eric Peterson's post today on Omniture: Visitor Engagement is just a fad! where he said if you haven't yet figured out how to leverage key assets then ... "... you will benefit more from focusing internally and learning more about how to leverage people, process, and tec...

Yours truly was fortunate to exchange email messages between Aruba and Cisco regarding the announcement of the new Cisco Mobile Vision . In the email correspondence published below, Aruba scoffs at the Cisco announcement calling it markitecture . Cisco lunges back with how the Aruba argument complet...

There's been a lot of blog chatter about Web 2.0 and talent management software recently. While I agree with the Human Capitalist, Systematic HR and Perceptive HR Technology, that HCM needs to get on the schtick for HR and the end users and go beyond UI, but no one's talking about the applicant expe...

Get ready for the Internet of people, places, and things. Thanks to the iPhone and Android, it’s just around the corner — no pun intended. BusinessWeek reports that Kleiner Perkins Caufield & Byers, the venture capital firm behind the iPhone funding program iFund, have chosen two companies a...

Predicting the new gadgets that Apple (AAPL) might concoct next is a favorite parlor game of the technology industry, Wall Street and the blogosphere. The latest chatter is that company CEO Steve Jobs will reveal at a developer conference beginning June 9 a new version of the iPhone that can surf th...