Until a few weeks ago, Tim Edwards was just another one of the men begging for change at a busy Houston underpass, ignored by most drivers who sped on past without a glance. Now, thanks to an Internet marketing campaign and unlikely allies, Edwards has become the human face of homelessness to thousa...

This week, Content Matters caught up with e-marketing thought leader David Meerman Scott. David is a highly sought-after speaker and is author of the "The New Rules of Marketing and PR" and "Cashing In With Content". His newest book, World Wide Rave: Creating Triggers that Get Millions of People to ...

The very Smart Mama, Jennifer is hosting this month's Green Mom carnival. She asked, "What do you believe?" I believe that women are the will, corporations are the way and sustainable standards will keep us all honest. Coming up with ONE statement was hard as it also begs the question, how did I arr...

The world's largest consumer products company and the online search leader are working together to learn more about each other and about targeting customers. Procter & Gamble said Wednesday it has done job swaps with Google, and Google employees have been at P&G's Cincinnati headquarters helping wit...

Wherever your Web site ranks on your list of things to work on, move it up to the top. It's that critical. Your Web site isn't "about" your company, it's an extension of your company. If it's unprofessional, you're unprofessional. If it's cluttered, you're cluttered. If it's hard to work with, you'r...

Wherever your Web site ranks on your list of things to work on, move it up to the top. It's that critical. Your Web site isn't "about" your company, it's an extension of your company. If it's unprofessional, you're unprofessional. If it's cluttered, you're cluttered. If it's hard to work with, you'r...

The current and unavoidable recession that is impacting the United States, slowly affecting Canada and Mexico and spreading its wings toward the farthest corners of the world, is nothing to be either afraid of or surprised by. It is just one of those cycles that appears every decade or so. Some will...

The future of online advertising captures the headlines and attention when the likes of Microsoft courts the likes of Yahoo. And Wall Street still has a hard time figuring out how much Google is worth, based on just those little text ads next to search results. But the future of online business has ...

Réveil matinal (et glacial) en ce deuxième jour de mon périple à Méribel où la montagne avait revêtue sa plus belle apparence : temps froid et sec, ciel parfaitement bleu. Avec un temps pareil, le business center est complètement déserté et nous sommes à peine une dizaine (sur plusieurs c...