Does Google care for SEO? Yes, it does: from Google’s SEO Starter Guide (pdf) to help provided in the Google Webmaster Help Forum, the search engine is pretty transparent when it comes to how it prefers you to optimize your site for inclusion. We’ll be discussing URL structure, TrustRank and...

by Stoney deGeyter Years ago dynamic websites posed significant problems for search engines. While the engines have come a long way since the early days of dynamic website development, there are still some key problems that arise. Google has gone public stating that you don't need to fix your dynami...

Some Google myths are worth exploring in greater detail. Certainly much of what is written about the world’s largest search engine is merely wishful thinking, or just plain crap. The only way to figure out what really happens in Google is to test. Most people don’t have the time or incli...

by Stoney deGeyter When it comes to issues of duplicate content, one of the most frequent offenders is the "printer friendly" page. Just about any kind of site can benefit from creating printer friendly versions of their pages, but improper implementation of these pages can wreak duplicate content h...

SEO Junkie just released an clientside application you can use to check for duplicate content on your site. I found a link to his app through Search Engine Watch yesterday while I was playing around with Google Co-op. The application is meant for small sites and he warns that there’s alot of f...