February 03, 2009
In today's tough economic times and fragmented consumer market, companies need to find new ways to attract attention to their products. Last Sunday's Super Bowl brought us two interesting ones. One that I believe will be an overwhelming success, the other - not so much. Denny's was adver...
Yaffe Tidbits
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Mike McClure
at 9:03 AM
January 19, 2009
In the old days of Marketing (sometime last year), you could get away with renting someone else's list. There are some who might argue that renting lists is still the way to go. Why don't people take the budget they were going to use to rent someone else's list and use it to build their own? Are you...
he Power 150 - Top Marketing Blogs - By Todd
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at 11:00 PM
January 16, 2009
I have long believed that dialogue is the art of thinking together - talk changes our lives, it allows us to learn by listening. Customers and communities are changing the nature of marketing and communications through talk, but also through actions. If you're like me, you think that social media = ...
Conversation Agent
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Valeria Maltoni
at 7:00 AM
January 11, 2009
Abbreviated Steps:1. Analyze and synthesize critical information with regard to current marketing efforts, goals, targets by level, industry, key markets, objectives, competition strengths, weaknesses, and positioning, etc. 2. Develop key marketing strategies. Develop direct marketing and trade adve...
clemans on marketing: confessions and misdemeanors
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laurieclemans
at 12:09 PM
December 03, 2008
I get this question an awful lot… “If you were me, what would you do to jumpstart your paycheck?� It’s a fair question as I can see where many of these loan officers are coming from. Just look at how much the market has changed. The inherent problem in answering a question such as this one t...
Mortgage Industry Blog
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Chad Weber
at 11:39 AM
December 01, 2008
UPDATED 12/1 @ 5:52pm: At Direct Impact's request, this post no longer includes links to the complete report. My bad - I didn't realize that the pdf is not for general consumption. You can still get a free copy by requesting it directly from the company. Read on for the details. Here are two c...
Greg Verdino's Marketing Blog
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Greg Verdino
at 12:51 PM
November 27, 2008
Effective promotional product marketing always places message and method of delivery ahead of product selection every time; when this simple marketing maxim is understood, it will revolutionize the way you utilize branded products to promote your business. Heading into a spiraling economy, it's pain...
Branded Matters
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Bobby Lehew
at 1:09 PM
November 26, 2008
Here is a warning to all of us who are doing conversation marketing, buzz marketing, viral marketing, social media marketing, etc. We have all been there and we have seen it many times before. Some of us have done it! Well, this must have stung quite a lot. I can’t wait to find out which agenc...
Marketing Conversation» Marketing Conversation - New Marketing and Social Media by Abraham Harrison LLC
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Chris Abraham
at 2:23 PM
November 09, 2008
It started seven-and-a-half years ago when a woman called Eliza Jones sent me an email enquiring whether I was comfortable with the size of my penis. I remember reading her email in a state of absolute panic. I could not even recall meeting Ms Jones and, worse, it had never occurred to me before tha...
Branding Strategy Insider
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Mark Ritson
at 12:01 AM
October 28, 2008
Ah, lawyers. It’s a love-hate relationship. Just this week alone, I’m working with a literary attorney (publishing), an entertainment attorney (TV), and a corporate financing attorney (angel investments). All three are great. Yesterday, though, I received the threatening letter below f...
The Blog of Author Tim Ferriss
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Tim Ferriss
at 8:57 PM
