(part 1 of this series, The Rules Rewritten | part 2 of this series, Digital Marketing Choices) “psst… Hey buddy, ya wanna chant a mantra?” I have a simple three word mantra that cuts to the heart of successful website promotion. If you are ever asked to describe the essence of dig...

Ok.. I admit to it after Haiko dePoel rightly called me out. I’m asking loaded questions to affiliate managers… yet in doing so I don’t pretend to know what this industry needs or doesn’t need. I want to hear it from you all — and just over a hundred of you answered. Th...

You gotta love the progression of the communications bundle. After a decade of getting into each others’ businesses, the cable companies and telecoms operators are thinking long and hard about their bundles. Brian Stelter at the New York Times has written an interesting piece about how interne...

I spent a few days last week at Advertising 2.0 New York. As if virtually every advertising-related event isn’t in New York City. In my previous job, I found myself traveling the globe on a regular basis, but now that I work in digital media, it’s a trip to New York every couple of weeks...

Mark my words. There will be a time when the telecoms and IT industries will care about the upfronts. It’s just going to take a while, and by the time it happens, the upfronts may not be as important as they are today. Diane Mermigas has an excellent blog post about cable’s latest set of...

The rattle of jackhammers and traffic gridlock welcome any visitor to London after the ides of March. The UK financial year is ending: Spend your budget by April 5 or expect a cut, particularly if you’re in public works. This year, the thud of suitcases locking and money swooshing down the Tha...

I don’t know why the cable operators are calling their interactive advertising effort Project Canoe, but they are. The New York Times published an interesting story yesterday on the initiative. Highlights include: But such newfangled advertising models are something the cable industry has prom...

Have you begun to think that the Verizon TV spots with the “can you hear me now” dude are getting tiresome? I have. Verizon takes pains to test the availability of their nationwide network and they have made sure that we all know it. But is it that much better than AT&T, Sprint or T-...