Here’s a quick tip that I’ve used to my advantage many times. In a nutshell, you go out and find companies that give you publicity in the when you write about them. It works best if you’re writing because you sincerely love them, and if that publicity is either in the form of a lin...

by Jason Stewart Happy New Year everybody! There was a line in yesterday's post by Jon Miller over at the blog Modern B2B Marketing (Unleash Your House Database with Lead Nurturing) that reminded me of a story. Jon said this about the typical B2B company's contact database... "That data...

We have worked with many demand or lead generation companies over the past 10 years. Most of the time when they come to us, they ask us to help them increase the number of people they convert into a free trial, a free download, or to create an account. Conversion Isn’t an Event, it’s a P...

I’m one of the co-founders of two-year-old startup Marketo, a marketing automation company serving B2B companies. I’m also VP of marketing, meaning I’m under constant pressure to take Marketo’s own messaging to new heights. After all, if we can’t market ourselves like a world-class com...