Do you remember which ones were your favorite books in school? Were there any? Kidding aside, were they the ones filled with facts? Was there a particular subject matter that interested you? What was it about it that grabbed - and retained - your attention? Was it the writing? Perhaps the visuals? N...

Are you agonizing over the copy for your season brochure? It’s hard to know the right tack to take when everything in your patrons’ world is in flux. You certainly can’t drag out the same copy you used last year. “7 Ways to Recession-Proof Arts Marketing Copy� will help. It’s an article ...

It’s been a busy week. Hard to believe it’s Friday already. Time to look at a few interesting bits on arts marketing and social media that you might have missed. ON TWITTER Listening to Twitter – In this TED talk, twitter co-founder Evan Williams notes how the use of twitter has evolved in une...

by Latoya Peterson (Continued from Part 1) LP: [We should] think some more about this formula, because it seems to me that with every year that passes, the formula gets whittled down into the need to find the next hit. Catchy hooks, lyrics, whatever - they just want a hit. And it appears that some o...

In my mind...those are the six most powerful words in the English language. Recite a speech and folks will lean back and cross their arms. Give a sermon and folks will allow their minds to wander and their chin to rest on their chests. But say those six words (in that order) and folks will sit up an...

There was a piece in the New York Times yesterday about the Metropolitan Opera movie theater broadcasts and the small, but inevitable, backlash. You know something has really arrived when there’s a backlash. It sounds to me like there are two unhappy camps: 1. people who think the Met broadcasts e...

One of the problems I have with writing this blog is the tendency to be sort of scold-y and preachy. My thoughts on arts marketing strategies and tools are often prompted by efforts that seem misguided to me. It’s hard to talk about these issues without sounding all superior. There must be times w...

Yesterday I wrote a post inspired by Paul Boag’s piece in Smashing Magazine, called “ 10 Harsh Truths About Corporate Web Sites .� His advice is just as relevant to arts nonprofits and small businesses as it is for large corporations, so please, go read the whole piece. I gave you my thoughts ...

Paul Boag in Smashing Magazine has a great piece entitled “ 10 Harsh Truths About Corporate Web Sites .� (Hat tip to @KursaalTom .) Please substitute “corporate� for “arts nonprofit� and read some of his tough love. My favorites are numbers 4 (Your Website Cannot Appeal to Everyone) and ...

Many NYC residents are already familiar with ghost bikes. The installations memorialize bikers who have lost their lives to the streets of New York, and are seen throughout the city. Apparently, the person responsible for designing the Valentine display at Macys flagship store was clueless to the me...