Warning: The following post includes technical jargon. If you are averse to learning something new or revisiting concepts learned in grade school, hit the “x” at the top left of your screen immediately (or top right if you’re on a PC). “Perfection is achieved, not when there ...

Yesterday, I had great interview with Cindy Rushton and she asked me about how gaining a loyal following online. I do know that I am blessed with a very loyal group that faithfully read my content, buy my products and in short, trust me to guide them with their online businesses. At times, I’v...

According to copywriting legend Eugene Schwartz, a headline’s main job isn’t to sell; it’s to gain the readers attention and compel them to read the ad.  And this is sound advice, but the Internet also requires one other thing in today’s web 2.0 copy world… Step 1. Scent: Web copy add...

This card that came in a recent book purchase made me smile. The book publishers thanked me for my purchase, told me what types of books they tended to sell, and asked me whether I wanted to receive updates on other books of theirs as they came out. In one simple card, I had a warm thank-you, some i...

In the next three articles in our series on Using Copywriting for Better SEO and Marketing we will look at how content increases conversions. Each article will focus on a different aspect of improving conversion: stats, content creation, and testing new content. This first article covers the basics ...

10 power-packed tips for writing high converting landing page copy: Tip #1: Write Benefit Oriented Headlines If you haven’t heard it before, your headline is the most important part of your copy. Your headline will make or break your whole sales process. A strong headline will have your visitor dr...

Authenticity. It’s the new catch-word in online marketing, whether in corporate circles or among the entrepreneurs who can make the most of it. But what does it mean? Let’s cut our losses and forget the clueless corporate crowd. It’s much more interesting to focus on the micro-businesses that ...

Seth Godin needs no introduction to this crowd. And there’s a good chance many of you already have a copy of his latest book, Tribes. If not, Tribes is all about leadership in a post-geography world. The Internet allows anyone to become a leader of a tribe big or small, with members from acros...

There’s a great divide in the online marketing world at the moment. On one side is the Tribe of the Cool Kids. They’re part of The Conversation. They use the niftiest open-source tools. They have trendy haircuts. They’re about voice and influence and attention. They’re gettin...

Is your content ailing and in desperate need of medical attention? Is it vibrant, powerful and compelling or is it dull, weak, and boring? Does it have acute or chronic symptoms of illness? Can you save the patient or is it time to pull the plug and give your work a proper burial? Perhaps you need s...