“The Faith of the Cross and The Virtue of Dialogue “ A Review of Reasoning Together: A Conversation on Homosexuality. by Ted Grimsrud and Mark Nation. By Chris Smith.   Reasoning Together: A Conversation on Homosexuality. by Ted Grimsrud and Mark Nation. Paperback: Herald Press, 200...

Do you remember which ones were your favorite books in school? Were there any? Kidding aside, were they the ones filled with facts? Was there a particular subject matter that interested you? What was it about it that grabbed - and retained - your attention? Was it the writing? Perhaps the visuals? N...

Lately I've realized that I have a really hard time remembering something if I only hear it. I'm okay at remembering things that I read, but if it's spoken it doesn't have much staying power. What are some ways I can improve my memory of the spoken word? It's also a cultural thing, I think. I was ra...

According to copywriting legend Eugene Schwartz, a headline’s main job isn’t to sell; it’s to gain the readers attention and compel them to read the ad.  And this is sound advice, but the Internet also requires one other thing in today’s web 2.0 copy world… Step 1. Scent: Web copy add...

I have wanted to write this post since I started my blog. After all, if I am going to have a blog that occasionally deals with Catholicism, shouldn't I include the story of my own conversion? The problem is that I don't know where to start my story. There seem to have been many events in my life tha...

If the recession isn’t doing enough to kill your business, here’s our top list for self-inflicted wounds you can use to drive your website into the ground. 1 - Ignore Other Opportunities You can appear on Google Map listings. In Image search. In Video search. On YouTube. Blog searches. M...

Today Teresa, Bonnie and I would normally be in conversation for our Tuesday show.  Yet, life is carrying us into more and more contexts which make it difficult for us to carry on with our schedule.  Last week we missed Tuesday as well.  All of us are feeling the fullness of doing moving our live...

I am home sick today.  I have the plague (again) and it is awful.  (I will be at the doctor in under an hour, which is why I am typing because I am attempting to sit upright again.)  Earlier today, I made a video of the cats with my phone.  When one is bound to one's bed,...

In the next three articles in our series on Using Copywriting for Better SEO and Marketing we will look at how content increases conversions. Each article will focus on a different aspect of improving conversion: stats, content creation, and testing new content. This first article covers the basics ...

I’ve been kicking the tyres of Google Website Optimizer recently and while I’ve been impressed at how slick and simple it makes split testing overall it does have a few flaws. The fact I can’t define landing on another site as a conversion action is one, and Google’s apparent...