Forrester just released a report titled " Add Sponsored Conversations To Your Toolbox," authored by Sean Corcoran. Kmart gave some bloggers a free shopping spree in exchange for a blog post about the experience — a practice we call sponsored conversation. With appropriate protections for...

This week a question emerged about the power of the creative and the technical as it relates to designing your website. That topic touched me in a personal way, as I just recently experienced angst when developing my new website. In my past life (Corporate America), there was lots of money to throw ...

I’ve recently begun challenging the annoying mantra of “content is king”. It really is a load of BS and I’m pretty sure we’ve all known it for years. In the very least, be specific. Do you mean that the amount of content is king? Is it the depth of content that matters?...

BL Ochman wrote this piece in one of the advertising trades titled, "10 reasons your company shoudn't blog" and specifically references requests for CEO blogs within this corporate category. Perhaps all of these alarmingly regular requests to BL are being adhered to, as only 74 of Fortune's 500 larg...

BL Ochman wrote this piece in one of the advertising trades titled, "10 reasons your company shoudn't blog" and specifically references requests for CEO blogs within this corporate category. Perhaps all of these alarmingly regular requests to BL are being adhered to, as only 74 of Fortune'...

My latest Adweek article is up. It's called " Conversation Killers: Why most viral marketing amounts to lazy, clueless chatter " Here's the text: The movie Rounders contains a life lesson: "When sitting down at the poker table, look around for the sucker. If you don't recognize the sucker, get up an...

Brandweek reports on Mattel following Hasbro's lead (with Transformers): Mattel, home to the iconic Magic 8 Ball, Hot Wheels, Barbie, Uno and other mega-properties, recently signed with Hollywood’s most powerful talent firm, Creative Artists Agency, to develop its brands into movies, TV, Webisodes...

My first night of My ooVoo Day just wrapped up (as a recap, it's a program my company, crayon, has helped put together for our client, ooVoo) As one of the 25 hosts, I had 3 sessions at 8pm, 8.30pm and 9pm and all 3 were VERY different. The conversations were meant to be 15 minutes but in fact the s...