Forrester just released a report titled " Add Sponsored Conversations To Your Toolbox," authored by Sean Corcoran. Kmart gave some bloggers a free shopping spree in exchange for a blog post about the experience — a practice we call sponsored conversation. With appropriate protections for disclosur...

For those of us PR types who didn’t quite manage to get to Davos this year, Richard Edelman (of the eponymous big PR mob fame) provides his take on his shoulder-rubbing and flesh-pressing experiences. Three of Richard’s points particularly interested me…the first is that CEO’s must, must st...

I recently found some notes I took from an interview Darren Rowse (Problogger) did this summer with The Blog Squad and thought I’d share them with you. He has some basic, but unbelievably useful tips. The following are my notes and thoughts from his interview in August. Related posts: Advice for B...

As you focus on 2009 are you wondering how to make our business more profitable, or even just sustainable?  What's your strategy for driving traffic to your site and then converting them into repeat readers or buyers? That question got me thinking about my website content and my social media activi...

I tuned in on Saturday night to watch parts of YouTube Live's launch. I must say it was quite impressive - a celebration/concert that was pretty slick, even with the occassional geeky and amateur hour moments.  From the 3 cameras (main stage, backstage, off stage) to the integration with YouTube's ...

I tuned in on Saturday night to watch parts of YouTube Live's launch. I must say it was quite impressive - a celebration/concert that was pretty slick, even with the occassional geeky and amateur hour moments.  From the 3 cameras (main stage, backstage, off stage) to the integration with Y...

Download: documents/WordPressBookChapter5.pdf Version: 0.1 Updated: November 24, 2008 Size: 1.98 MB Powered by Drain Hole As a followup to my review of the book WordPress for Business Bloggers , I am able to make a sample chapter available to my readers. This is chapter 5, “Content is King....

Ahead of this year's holiday season, I thought of doing a little experiment in a fairly straight-forward and transparent way. In a nutshell, it's a spin on corporate/bulk sales, mixed in with an experiential twist. During these challenging times, instead of that throwaway pen or gift subscription to...

Ahead of this year's holiday season, I thought of doing a little experiment in a fairly straight-forward and transparent way. In a nutshell, it's a spin on corporate/bulk sales, mixed in with an experiential twist. During these challenging times, instead of that throwaway pen or gift subscription to...

More and more entertainment companies like Paramount and Universal are discovering the power of social media and viral marketing. And they should, since there content is mostly more compelling than the TV commercials of large brands (content is still king?) This time we saw a viral campaign Save the...