February 25, 2009
Telepresence, the life-size, "you are there" meeting experience, is a hefty upfront technology investment — but over five years globally dispersed organizations reap a return on investment (ROI) of 47% or more. Travel reduction provides for the major hard cost savings. However, telepresence users ...
Forrester Research: Forrester Whole View
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)">"Claire Schooley" November 13, 2008
The rise of Social Computing means that customer relationship management (CRM) professionals must find innovative new ways to cope with the emerging phenomenon of "social customers." Forrester talked with nine early-adopter companies and reviewed the social technology capabilities of six leading CRM...
Forrester Research: Forrester IT View
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)">"William Band" July 12, 2008
I have to admit I find the razor market, especially the ‘female’ razor market particularly silly. To me, a razor is a razor and I’ve never found that the special pink ones with all the smooth curves give a better performance. But I’m obviously not a key target, as the market is huge. Gillett...
he Power 150 - Top Marketing Blogs - By Todd
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June 24, 2008
You may have read an article in the New York Times in early April about how blogging is bad for your health. After some high profile blogger deaths, they examined the stress involved in writing a high profile blog, that depends on breaking news and scoops to get the traffic and the ad dollars. The I...
Behind The Buzz
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