It's amazing how video continues to be so dominant all over the Internet.  For this, we have YouTube to thank.  But as that category killer has grown and become an even greater force in web entertainment, something interesting has been happening back at the network ranch.  NBC ...

In December 2008, the New York Israel Consulate held the first government press conference on Twitter and in doing so public diplomacy took one more step into social media. The purpose of the 2-hour open conversation in 140 characters was to engage and provide the public with a platform where citize...

Image via Wikipedia Here's today's column, originally from MediaPost: When I was six years old, I wrote my first letter to a company when a box of Rice Krispies didn't contain a pack of Rain-Blo bubble gum as advertised (I received a letter back, with two packs of gum). Many more letters followed ov...

Dave Herbert, 32, and brother Joe, 33, two aspiring filmmakers from Indiana are in the money. They won one million dollars from Doritos, after the snack food brand decided to air the brothers' "consumer" generated spot during the Super Bowl. The winning spot, made for less than $2,000 and filmed at ...

Today I noticed an article in the Wall Street Journal title, "When Bad Times Make Good Movies" and thought that is exactly what is occurring today in the marketing community. Bad times are making us better marketers. It's back to marketing basics but with new strategies in our tool box...

Scion continues to use content and creation to drive its marketing and brand efforts. In 2007 to support young, emerging filmmakers, Scion Easy 10 gives up-and-coming visual artists a chance to shoot a short film on a topic of their choice. This year, Scion will be switching up the format by selecti...

A recently released book that I contributed to asked the question with it's subtitle, "why don't they get it?" It's a fitting question today, as brands are often divided into those that understand the power of conversation and those that don't. Slowly, however, brands are adding their names to the r...

What do guys want to talk about???  If you don't know you better ask someone!   It is entertaining as hell. Better yet, just visit Philips' Bodygroom Manalogues.   It started with the "shave everywhere" campaign.  Now that guys are talking about shaving everyw...

For the last year or so I've been speaking - at conferences, in courses, wherever - about the dangers of going to war with your customer. And how the next wave is going to be companies concentrating all their energies on damage control. No more questions of 'should we be involved in social media' bu...

For any die-hard Olympic enthusiasts like me, you already know that today is a special day. It's exactly one month from the beginning of the Summer Olympic Games in Beijing (on 08/08/08) and media attention is already starting to turn towards these Games in a more frenzied way. For several months no...