It seemed like an event worth passing on. In fact, I’ve tried to pass on many of the government 2.0 conversations of late, but last week’s Congressional Tweeting during Obama’s speech last week was flat out disturbing. While Congressional tweeting from 50 elected officials highligh...

Each day I watch President Obama with continued fascination. There are certainly a lot of things to find fascinating in today's world. But, as a communications professional, it is clear that all of us have a lot to learn from our new President. There are layers of nuances in the way the President co...

Before trimming back my more strategic consultancy work to concentrate on the MA, I was an associate of one of the UK's better-known HR consultancies. For the six years I was involved with them, working on occasional projects, they worked hard to build a communications and engagement practice. Howev...

I recently was on a hike in British Columbia and, at the end of 6 hours and about 4500 feet with at least as much to go (without much food or drink, or any flashlights or warm clothes), our entire group of hikers decided that we would not make it to the designated end of the hike and we would have t...

I recently was watching a report on CNN's "Reliable Sources" (which is a fascinating review of the media) and was reminded that Presidential candidates are more than ever media-focused and media-sensitive. It made me realize that as a natural consequence of living in a world with 24-7 media coverage...

For some reason, the last few weeks have been very exciting for me. I'm not sure why, but it has felt like a particularly rich time to add value to companies by combining experience with new ways of looking at the world and communications. As I have said before, one of the most energizing things goi...

By Josh Bernoff It’s a truism in the marketing world that you don’t, in general, talk about your competitors. The apotheosis of this was reached in those silly old soap commercials that compared the company’s product to “Brand Xâ€� which it beat hands down. As a consumer, your reaction was â...

Big-brand toilet papers are getting behind the trend to market personal care products without euphemistic niceties. Kimberly-Clark has raised the bar -- or lowered the seat, depending how you look at it -- by promising that its Cottonelle brand cares more about your ass than its competitors. A compa...

Big-brand toilet papers are getting behind the trend to market personal care products without euphemistic niceties. Kimberly-Clark (NYSE: KMB) has raised the bar -- or lowered the seat, depending how you look at it -- by promising that its Cottonelle brand cares more about your ass than its competit...

Firmly rooted in good old fashioned postcode mailing targeting techniques, this is what greeted me when i got home this evening. With no apparent desire to change or evolve like everything else, some imbecile(s) actually commissioned this range of shite.......