It’s been a busy week. Hard to believe it’s Friday already. Time to look at a few interesting bits on arts marketing and social media that you might have missed. ON TWITTER Listening to Twitter – In this TED talk, twitter co-founder Evan Williams notes how the use of twitter has evolved in une...

There was a piece in the New York Times yesterday about the Metropolitan Opera movie theater broadcasts and the small, but inevitable, backlash. You know something has really arrived when there’s a backlash. It sounds to me like there are two unhappy camps: 1. people who think the Met broadcasts e...

One of the problems I have with writing this blog is the tendency to be sort of scold-y and preachy. My thoughts on arts marketing strategies and tools are often prompted by efforts that seem misguided to me. It’s hard to talk about these issues without sounding all superior. There must be times w...

New York City Opera is doing something interesting. For those of you who haven’t followed this story… hmm, how can I make this short? Let’s see… The Metropolitan Opera is starting to thrive under the direction of Peter Gelb, who has introduced all kinds of forward-thinking changes. In a bid ...

People have a lot of choices when it comes to how they spend their time. Playing Rock Band, watching DVDs, obsessing about fantasy football, knitting… A family that lives in or near a city has further choices if they’re culturally inclined, even within a particular art form. Are you the only cha...

I took part in a teleclass on Sunday. It was all about “About� pages. You know… that part of your site where you finally get to toot your own horn? (Oh, wait, is your whole site about tooting it? Uh-oh.) About “About� In her teleclass for The Kitchen Table, Havi Brooks said something I ver...

A few days ago I received a market research survey from the Philadelphia Orchestra . Maybe you did, too. There were some questions about who I am demographically, but the bulk of the survey was about my Philly Orchestra concert-going habits and desires. I’m really glad the Orchestra is doing this....