February 27, 2009
Market analysts were puzzledwhen Cablevision (NYSE: CVC) paid $650 million for Newsday last May. Almost one year later $400 million of write-down, it was obviously a bad move, but Cablevision's latest decision makes their initial purchase look like Seward's deal for Alaska. Cablevision just announce...
MarketingShift: Daily Crash Course in Marketing Technology & Brand Management
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by
Matt O'Hern
at 9:30 AM
December 13, 2007
Want to learn how not to screw up a fantastic opportunity to manage a well-known and much-loved brand? Take a pointer or two from The Knicks' management. MSNBC broke it down nicely, explaining how the New York Knicks are becoming "the biggest punchline in American sports." Management deals poorly w...
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