This is my third conference this month, and I’m loving it.  I think there’s an approach to making the most of large events. I’ve been lucky to meet some awesome people.  It’s not like that’s too hard, but I’ll share what I do to make it easier.  (I’ll try to skip the SXS...

When I launched MediaShift in early 2006, I wanted to go beyond writing about all the trends in online media -- blogging, podcasting, online video, etc. -- and actually do those things myself. Walk my talk. I recently launched the 4-Minute Roundup audio podcast, and today I'm launching a new monthly...

You are not too late to enjoy the benefits of social media — you will never be too late — because the spoils in social media marketing go to the company that can maintain its social media participation over the long haul over the long term. Start now, start later, and I guarantee that if you’r...

I think I have The Plague. Or something that feels like it.  But I can’t sleep. And I had to tell you about the latest craziness.  Twice today, I’ve gotten the Social Threat. Oh, this hasn’t happened to you yet? It’s been happening to me a lot since I somehow made it on th...

by Eric Brown WANT TO END UP IN THE NY TIMES If you think your customers aren't talking about you, better rethink your position. You can no longer bury your head in the sand without suffering the consequences. The story reported in the New York Times last week is a classic example of what Not To Do....

No matter what you do, online or off, your success will directly relate to the relationships you build. I’ve gotten to know a lot of great people through the web, and the following are both observations and tips. Today I’m presenting these ideas to an event at the Greater Baltimore Technology Co...

During the Q&A portion of the If You Build It, Will They Come? event this week (which was a really good event, incidentally), speaker Frank Warren (of PostSecret fame) mentioned that when it comes to creating the weekly narrative from each batch of 20 or so posted secrets, “Controversy can be good...

by Jennifer Laycock Perhaps this lesson comes more from Geppatto than it does from Pinocchio, but since the two are so closely related, I'm going to use it to wrap up the series. See, Geppetto makes a great analogy for small businesses who haven't quite reached their potential. He had skills and abi...

It Never Happened So It Can’t Stay in Las Vegas Actually it didn’t happen anywhere. Well, it did happen, that we were all in one place, but it didn’t happen, not as I’m going to write it. The un-interview occurred just a few feet from the highly-esteemed Joe Jaffe. The atmosp...

Before I get into the discussion of the actual Twitter controversies that happened recently, and answer all the questions about my opinion of something I have nothing to do with, I wanted you to know my stance on Twitter. As far as I’m concerned, here’s the only rule of Twitter. Don̵...