Once you’ve designed your personal brand and have a personal brand name, use this handy list of suggestions to implement your personal branding strategy. General purpose Show your expertise as much as possible. Publicize your brand-related successes and achievements. Make yourself easy to cont...

“It is literally true that you can succeed best and quickest by helping others to succeed.� Napoleon Hill It’s been said that the most lucrative source of profit for most companies is in their existing customer relationships. And, that it takes more effort to get new customers than to keep you...

It is no secret that I am currently funding my job search through consulting work. This has many career-management benefits, but today I’m going to write about the only one you probably care about – green stuff to make your rent and buy groceries. Here are 7 ways to get yourself started and turn...

There’s a lot that goes into forming how people perceive your personal brand.  Google results, blog posts, what kind of photo you use, and even how you tweet.  But, I bet there’s one part of your personal branding efforts you haven’t thought much about: how you shake hands. My senior year of...

After his recent pot smoking incident, Michael Phelps’ Google CV went from stellar to cellar . Here’s what he can do to repair the damage. News travels faster than ever Dan Schawbel’s interview with Ehud Furman explained that a Google CV is “the Google search results page ret...

Last week, I spent the whole workweek in bed with an awful cold that not only kept me coughing, but fogged up my entire brain so badly I couldn’t write. It wasn’t just that I didn’t have the energy to write - I literally didn’t have the mental capacity to do so. I couldn’t think of ideas o...

I had a discussion with a friend late last night.  He is an old roommate and is now in Japan doing his last semester of law school.  While he is a regular reader of my blog, he actually finds personal branding very hard to understand.  I’m still trying to determine whether that’s a fa...

Personal branding is a pretty hot topic right now. With such an unstable job market, a lot of people are starting to think about the image they’re projecting to the world. Job seekers especially are doing everything they can to make their personal brand as impressive as possible. Since youR...

Global firms spend billions of dollars a year in the pursuit of building and maintaining strong brands. They know that a strong, recognizable brand can drive revenue growth and mitigate competitive risk. Even in times of recession, some gutsy marketing executives request marketing dollars to continu...