One of the fun part of my professional life is all the email I get from you. Yes it is an insignificant amount of work but it means I learn a lot about what’s on your mind, what you find hard, what you find easy, what challenges bedevil you. At the moment the “could you help me” / ...

I am sure you have a new year’s resolution. Perhaps it is that you’ll maximize the value you get out of your web analytics implementation (or should I say from your implemented web analytics tool since for many tools just implementing the tool is a multi year project!). For all Analysis ...

Bounce rates are being discussed regularly by SEOs Apparently SEOs have been having very heated discussions about the concept of “bounce rates” on SEO. Myself, I figured a high bounce rate is meaningless. Consider blogs. Most of the traffic to a blog arrives from a search engine and land...

I write one post a week now and yet the blog is about 25 hours of work each week. Email is one big contributor. Many many of you write in with specific questions and it takes a lot of time to answering every single one with specific advise. [Some are really tough, this is the complete email: "What a...

If your copy is a load of balls your bounce rate* will be sky-high. Bad copy can affect your bounce rate in a number of ways: Your visitors may have been expecting something different to what you are offering. Unclear copy can attract the wrong kind of visitor. Poor grammar or spelling tells people ...