According to copywriting legend Eugene Schwartz, a headline’s main job isn’t to sell; it’s to gain the readers attention and compel them to read the ad.  And this is sound advice, but the Internet also requires one other thing in today’s web 2.0 copy world… Step 1. Scent: Web copy add...

Back on October 7th, 2007 I wrote a piece about Dell closing a U.S. call center in which 500 folks lost their jobs. [ Original post here ] Some people responded to the article in a negative tone citing their unfortunate experiences with Dell. The main focus was of those who commented was to share th...

Sexting is sharing nude or partial nude photos of yourself with others on your cell phone. Teens are doing this but do not understand the dangers of doing it. Case in point is what happened to one teen who sent nude photos of herself to her boyfriend. Cute at first until they broke up. The boyfriend...

OK -- I'm going to clean up the blogroll this week as Blogrolling.com has finally gotten its feet back under itself. If your blog is on the blogroll, and you're happy about it, do nothing. If you want to be added, go to the blogroll's homepage by clicking the "Scum of the Earth" graphic and follow t...

Friar Zero reported that the version of the Atheist Blogroll that is limited to 25 blogs in a rolling list is not working. Instead, it is displaying all 864 blogs. I reported the problem via Twitter and then checked the tech support site, they are aware of the problem and promise a fix within a few ...

Microsoft is currently testing a new search engine called Kumo to replace their failing Live Search. The testing is currently being tested internally by Microsoft employees, before going public. Microsoft has struggled to get their search vehicle to be used by the public, and is currently in third p...

When Vista was getting ready to hit the streets, Microsoft promised that Vista Ultimate would be cutting edge technology. They promised us that for those who chose to purchase Ultimate at a reasonable $399 per disk, they would be blessed with technology features beyond your wildest dreams. OK. I mad...

Over at Gartner they are reporting big news in that PC sales will suffer a decline for the first time in history. No duh! We are in a recession people. Folks are fearful of losing their jobs. The stock market is in a steep down turn. Unemployment is on the rise. So making a prediction like this is a...

for those of you following the blogrolling.com saga, and the stagnation of the "Scum of the Earth" blogroll, allegedly blogrolling.com will go back on-line tomorrow. We'll see ... secret technorati tags:religion God Jesus Christian...

For those of us using Vista, we are experienced in using the ‘Windows Experience Index’, which seems to provide lackluster results. Since the WEI score is based on lowest of ALL scores, this doesn’t seem to provide any benefit to the user. But Windows 7 may change the way WEI works...