According to the excellent (if depressing) PaperCuts newspaper layoffs tracker, more than 20,000 jobs have been cut from American newspapers since the beginning of 2008—more than 3,500 in the past two months. That quickening trend is going to continue as the industry's spiral worsens and...

When I first started my business, Kinesis, nobody knew that it existed. So, I began to implement marketing activities to get the word out. I chose a variety of strategies to get new clients. Some worked better than others. One of the most painful tactics for me was attending my local Chamber of Comm...

Image by FatBusinessman via Flickr A few weeks ago, I clicked on a link on Twitter which I do countless times every single day. It was a squeeze page. Nothing unusual there either considering the market I am interested in. But what is different is, the squeeze page asked not for your email but your ...

Public relations professional, Founder and CEO of RLMpr and author of the thought provoking book 2011: Trendspotting For The Next Decade , Richard Laermer gazes into the crystal ball and makes forecasts about business, social, entertainment, and technological trends over the next decade. He describe...

Lost in this clip from the 1958 movie "Teacher's Pet" is the class war embedded in the plot. Clark Gable (right) plays a newspaper editor who considers journalism a trade, Doris Day a journalism professor who considers it a profession. In the end Gable's boss is flattered and the two sides compromis...

Tonight I had the pleasure of speaking to an inaugural event of Techmakers, the first industry-specific branch of Rainmakers. Having lived in Indianapolis for 7 years and slowly making the rounds of the technology sector, it was great to see this take shape. I did a skit tonight and think it worked ...

You are not too late to enjoy the benefits of social media — you will never be too late — because the spoils in social media marketing go to the company that can maintain its social media participation over the long haul over the long term. Start now, start later, and I guarantee that if you’r...

Ah, a day in the life of a blogger and computer geek. It began with an attack from two ten year old emil viruses and ended with the star blog of the article I was working on disappearing. Blogging can be easy and fun, but if you do it for a living, it has its ups and downs, good days and bad. In my ...

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The sale has been approved, and the new owners of Hard Rock Park have agreed to honor 2008 annual passes for 2009, the Sun News is reporting today. FPI MB Entertainment has also pledged to invest $15 million in readying the park for a Memorial Day weekend reopening; hire 750 locals; and indicated th...