It’s been a busy week. Hard to believe it’s Friday already. Time to look at a few interesting bits on arts marketing and social media that you might have missed. ON TWITTER Listening to Twitter – In this TED talk, twitter co-founder Evan Williams notes how the use of twitter has evolved in une...

There was a piece in the New York Times yesterday about the Metropolitan Opera movie theater broadcasts and the small, but inevitable, backlash. You know something has really arrived when there’s a backlash. It sounds to me like there are two unhappy camps: 1. people who think the Met broadcasts e...

New York City Opera is doing something interesting. For those of you who haven’t followed this story… hmm, how can I make this short? Let’s see… The Metropolitan Opera is starting to thrive under the direction of Peter Gelb, who has introduced all kinds of forward-thinking changes. In a bid ...

Well, it’s the beginning of a new year. Now’s the time to look over the past year, or make predictions for the one coming up. There are some sage thoughts out there for arts nonprofits. And then there are mine. The future is scary. More so than usual. So I’d like to focus on what might be impo...

Shelley Bernstein and Will Cary are doing something they say no museum has ever done before. They’ve launched a special membership program for the Brooklyn Museum called 1stfans , and describe it as a socially networked membership. Traditionally, museum memberships involve one-way communication be...

A few days ago I received a market research survey from the Philadelphia Orchestra . Maybe you did, too. There were some questions about who I am demographically, but the bulk of the survey was about my Philly Orchestra concert-going habits and desires. I’m really glad the Orchestra is doing this....