I quickly realized that StumbleUpon is the coolest and hottest social bookmarking service nobody has heard of.  I love it but I don’t nearly use it enough: either as a stumbler or as a marketer. I found this on Blog Marketing Journal and thought I would open it up to you: In case you are not fami...

ADOTAS – Adify can predict the future. The vertical ad network management company has announced a new Inventory Forecasting Module that will give publishers predictive insight into an advertising campaign’s success. “We’re basically giving them a crystal ball so they can see what the invento...

ADOTAS – The Publicis Groupe has announced the creation of an open source advertising network powerhouse built on the “big four� of the ad serving systems. The platform is part of its newly launched VivaKi Nerve Center and it will deliver the biggest Audience on Demand Network in the interacti...

ADOTAS EXCLUSIVE — A recent Forrester study found that 68% of online retailers say they will spend more on Web analytics this year. Translation: we know Web analytics is important but we’re not taking advantage of it. Unlike social media where marketers are still waiting for concrete metrics...

ADOTAS – 24/7 Real Media, Inc. and Mindset Media, LLC are eschewing the crystal ball and teaming up to scientifically deploy psychographic targeting to lure consumers, based on 20 different personality traits (such as assertiveness, self-esteem and spontaneity), to advertisers’ brands. Brand adv...

ADOTAS – When the Gay Ad Network launched in August of 2007, it hoped to double its network size in a year: they beat their goal. In the last seven months, the network has become the largest in the lesbian, gay, bisexual, and transgender community, the company said. It sites the comScore Media Met...

ADOTAS — Whether it’s on the playground or online, it sometimes seems like the little guys are screwed from the get-go – they just don’t have the tools, technology or infrastructure to compete against the big bullies boys – they’re destined to lose. For years, the Web has been aggran...

ADOTAS — Yahoo is targeting the hard-to-pin-down but financially powerful 25-54 female set with its new site, called Shine. It’ll feature blogs and content from Conde Nast, Eating Well Media, Rodale, Hearst and Time. Yahoo is increasingly focusing on its vertical Web sites, including Yahoo N...