February 27, 2009
Market analysts were puzzledwhen Cablevision (NYSE: CVC) paid $650 million for Newsday last May. Almost one year later $400 million of write-down, it was obviously a bad move, but Cablevision's latest decision makes their initial purchase look like Seward's deal for Alaska. Cablevision just announce...
MarketingShift: Daily Crash Course in Marketing Technology & Brand Management
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Matt O'Hern
at 9:30 AM
November 21, 2008
Move over Jack Sparrow- and make room for Dracula. After several years as the hottest thing in Hollywood, Pirates are in the past, and American's are bloodthirsty for Vampires. HBO's new series Trueblood became a cult hit and the rave among TV fans and critics this fall. Today, the movie Twilight hi...
MarketingShift: Daily Crash Course in Marketing Technology & Brand Management
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Matt O'Hern
at 10:30 AM
| 1 Citations
July 22, 2008
Normal 0 false false false MicrosoftInternetExplorer4 The Web in all its incarnations (the computer, mobile, through the television) has made the world a very, very small place. We can now connect with people near instantaneously, which means no good deed goes unblogged and no bad deed goes unwritte...
MarketingShift: Daily Crash Course in Marketing Technology & Brand Management
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at 12:39 PM
July 15, 2008
As airline's continue to battle the pressure of rising fuel prices and the sagging economy, Delta's latest cost-cutting move may prove to be the beginning of a new trend in travel marketing, or just another source of annoyance to customers. It doesnt feature pricey-peanuts or baggage fees, ins...
MarketingShift: Daily Crash Course in Marketing Technology & Brand Management
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at 8:34 AM
July 11, 2008
I absolutely abhor predictive analysis for two reasons: I've rarely seen studies that followed up on the predictions to judge how viable certain companies are and I've rarely found myself believing what I'm reading. Despite my inherent bias, it's hard not to get a bit giddy reading a report that fou...
MarketingShift: Daily Crash Course in Marketing Technology & Brand Management
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at 6:08 PM
July 07, 2008
We've reached a tipping point with IP-based media systems, which is just a fancy way of saying that more people are using their computers to get information they used to get from other sources. Television is now delivered to computers and cell phones, untethering people from their living rooms. Unfo...
he Power 150 - Top Marketing Blogs - By Todd
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at 3:58 PM
June 24, 2008
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MarketingShift: Daily Crash Course in Marketing Technology & Brand Management
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at 3:59 PM
June 13, 2008
Selling products is the Holy Grail online. For all the bluster about audience size and advertising, pure American consumerism is still the end-all, beat-all for companies. Amazon and Ebay have always understood that, although it's a bit unfair to hold them up as righteous examples because their mode...
MarketingShift: Daily Crash Course in Marketing Technology & Brand Management
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at 10:03 AM
June 02, 2008
The mobile Web is getting a power boost. NVidia, which makes high-end graphics chips for computers, released a high-end processor set for mobile devices that will make it easier -- and faster -- to surf online. That means all kinds of super-cool play for nerds like me, but practically speaking it me...
MarketingShift: Daily Crash Course in Marketing Technology & Brand Management
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at 2:07 AM
May 15, 2008
Ask.com has acquired Lexico , the company that owns Dictionary.com, Thesaurus.com and several other reference material properties. Many people had written off Ask when it laid off 8 percent of its staff earlier this year. This acquisition shows a new focus on answering natural language questions pos...
MarketingShift: Daily Crash Course in Marketing Technology & Brand Management
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at 10:00 AM




