So with the news on Wednesday that Dell was laying off workers around the globe, but wouldn't commit to how many, or where these poor fuckers will soon be queuing up for food stamps... I went hotfoot over to the......

Google's new "Interest Based Advertising" (IBA) program represents the company's first foray into what is generally called "Online Behavioral Advertising" (OBA): In order to deliver more relevant advertising, Google will begin tailoring ads delivered through AdSense on the Google Content Network (GC...

Advertising Age, the leading trade magazine for the marketing industry, has pulled its March 16 issue. There has been a lot of talk about the decline of print media recently but instead of just reporting another story that not only impacts readers but the lives of the people who work there, PSFK dec...

As expected, Facebook has launched the redesigned Facebook home page this afternoon. Here’s how it looks: A few thoughts and first impressions: The default “filter” is “News Feed,” which appears to be all shared items by friends. You can filter your stream by network, p...

First time I met her was a Monday morning, 9 a.m. freshman Intro to Advertising. After an hour of no teacher and 65 students chirping about walking out, Lynette walks in, slams some books on a desk and yells, Hey! Anybody got a cigarette?! It was classic. Kthfrontcovsmall111008 copy 1 We all hit the...

Google has long claimed that its motto is "Don't be evil". But with its latest development, I can't help feeling that it's sliding quickly down a very slippery slope. That's because Google now allows advertisers to target their ads according to visitors' web histories, or what it calls "interest-bas...

Check out this fucking uber lame brain Web site inviting all the brain dead principals of brain dead BDA's to come to San Francisco and learn about "The New Realities!" Or, as they say in the first paragraph... We live......

I have no idea when this ad was made — though it looks to me that it was created in recent years under an attempt to make it look older — but I do know that it’s not nearly as cute as director Errol Morris apparently thinks it is: So not only do you have the same boring yet offensi...

Loyal bean eaters in one of my favorite cities tell me that SEVENTY people are getting the axe today at Arnold... That's a fucking shame. Arnold has done some great work over the years, and from what I've heard, it......

The advertising system that is Google just got a whole lot stronger with word today that the company is entering the behavioral targeting world in a big way. There are two reasons this is extremely significant for local media companies. One, Google’s Adsense program is so widespread that the c...