Jenny Williams from Ideagarden has recorded an interview with Ben Mangold, Analytics Director with Mangold Sengers. Ben is hosting the “Designing Data Centric Approach to Evolve your Digital Strategy� discussion on the ad:tech program. It’s a useful video to check out if you are considering go...

AOL has guaranteed CPM revenues to Facebook and Bebo platform developers if they pick its Platform-A ad technology. The technology is the combination of advertising properties of Advertising.com and Tacoda Adtech. If a developer succeeds in getting three unique ad impressions then AOL will pay a cer...

Yesterday we took a look at why booth babes are a bad decision for technology companies at a trade show. So what advice would I give to a company which is considering having a booth at a trade show? Consider whether you really need a booth at all? Many leading firms in the ad industry did not have b...

TV is going digital and as Get Shouty has been quick to point out in session after session here at AdTech San Francisco, "programming is dead."  She is not alone as many of the panelist are talking about how advertising and media must work to stay relevant. A lot of the convention has...

We were able to spend some time yesterday with the true star of AdTech San Francisco 2008.  We got a quick snapshot of this wonderful gentleman before he was ushered off to spend some time with a jostling mob of the press. Shows know they have to provide wireless access.  I find it hard to...

Companies looking for the most cutting-edge advertising technology got some mixed messages at the AdTech conference that kicked off in San Francisco Tuesday. On the one hand, there was an abundance of ultra-personalized marketing tools on display that recalled the 2002 film "Mino...

Tim and Wendy from Madison Avenue Journal have extended a Press Pass to yours truly.  So I will be attending Ad:Tech San Francisco April 15'th to 17'th, 2008. I'll be twittering live from the event and also posting about the sessions for those of you who can't attend.  For those of you who...

For centuries Europe was a prickly landscape of heavily armed nation states. Now the continent has largely lost its enthusiasm for conflict. How did that happen?...